What is Search Engine Optimization and Why You need an SEO Expert

Before we explain what an SEO expert is, you need to have a good understanding of search engine optimization and its practices.

SEO stands for search engine optimization:

It’s the practice of optimizing your website content to be discovered through a search engine’s organic search results also known as SERP’s. Think of a search engine as a filing system in a library. The library has potentially billions of books with hundreds of trillions of pages.

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