Often, small business owners believe that a marketing budget is a luxury they cannot afford. However, if you don’t promote your business, how do you expect buyers to know about your products or services? Marketing funds are not just frustrating expenses that you want to avoid. They are a way to achieve your primary goal – prosperity. A well-planned budget will help your brand resonate with the target audience and successfully sell your products, so do not treat it like a four letter word.

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