What is Search Engine Optimization and Why You need an SEO Expert

Before we explain what an SEO expert is, you need to have a good understanding of search engine optimization and its practices.

SEO stands for search engine optimization:

It’s the practice of optimizing your website content to be discovered through a search engine’s organic search results also known as SERP’s. Think of a search engine as a filing system in a library. The library has potentially billions of books with hundreds of trillions of pages.

Although search engines use sophisticated algorithms and technology to return the best results for any search query, the goal is to get your website listing to the top that way it gets more viewership. This is what exactly what SEO marketing helps with.

Let use my company as an example. I want to increase relevant traffic to my San Diego web design services. I would first run an SEO audit to determine any on page factors that need optimizing. Since I am in a competitive field, I know I am going to need to build backlinks to future increase my web pages rankings. Once the proper onsite optimization and backlinks have been built my rankings will improve.

To learn more about SEO marketing you can visit my San Diego search engine optimization page that has in-depth information on the topic and the services we offer.

Now that I have shamelessly plugged my SEO services, we can now move on to learning what is an SEO expert and how an experienced digital marketer like myself can help your small business grow.  

What Makes a Person an SEO Expert?

Do you have any idea what makes someone an SEO expert? It’s generally not taught in colleges, and those that do teach search engine optimization only offer theory with no real hands-on experience.

A good SEO professional will know the core principles and the fundamentals but also know how to implement them. They should know how to analyze competitors’ data to develop a strong SEO strategy along with optimizing a website and its content for search engines. They must be knowledgeable in link building and understand how this helps a website rank higher.

To become an SEO specialist, you must possess some technical and analytical skills. Being willing to get your hands dirty and having experience in various skill sets such as graphics, web design, and coding can help you gain an edge as a top flight SEO expert.

SEO Specialist, Guru, Expert

It’s easy to call yourself an SEO specialist or expert. Heck, if you search the internet, you will find thousands of people that do. People seem to throw these terms around willy-nilly but I am not that type of person. I feel that calling yourself an expert is a badge that should be earned.

What I can say about myself is that I have over 16 years of doing search engine optimization work. Whether that be for local SEO or on the national level. I definitely have the Skillset to help your small business grow.

Let me properly introduce myself my name is Mike and I am the owner of Local Dudes Marketing. I am highly skilled at what I do, but the term expert or specialist seems too formal and proper to me.

Top San Diego SEO Specialist

For the sack of this article and to create topical relevancy and keyword density you can refer to me as your San Diego SEO expert. The fact that you more than likely found this webpage from a Google search proofs to you that I know what I am talking about. If I am able to rank my own website in this very competitive industry filled with many SEO experts and specialists, I am certain I can rank yours.

Not to date myself but I have been doing SEO work before it became a mainstream and accepted form of digital marketing. So, if you want to view me as a search engine optimization specialist, I’m not going to stop you.

I got into the SEO world in 2006 and have been at this for 16 years. Yes, things have changed in this industry over the years but the core principles of search engine optimization are still relevant. I have optimized hundreds of websites and have helped small businesses grow from the use of search engine optimization and digital marketing.

The Proof Is In The Pudding

I could simply tell you to trust me, but I am more of the proof is in the pudding type of guy. Let me show you instead, let’s use my website as an example of my SEO marketing skills. The industry I am in is very competitive; think about it, I am in an industry filled with SEO experts and big digital marketing agencies yet I was still able to outrank them.

You ask how do I do this? The answer is simply by being efficient at what I do and understanding how search engine optimization works and what the search engines are looking for.

This bodes well for your small business. This not only shows how highly skilled I am at SEO marketing but I have been able to do this on a limited budget. Yet I still outrank much larger companies for some competitive keywords.

Most of the marketing I do for my site is through SEO and the top reason for this is because it provides the best return on your investment when done properly. Unlike other digital marketing, you don’t continuously pay for clicks or have to design multiple ads to market your company. It’s one of the purist’s forms of organic marketing.

I say this because you’re not trying to sell something through ads or and sending emails. In-fact the people that visit your site are truly interested in your product or service and took the time to perform a web search on the subject. Search engine optimization truly provides the most relevant traffic you will receive when it comes to online marketing.

Your Local San Diego SEO Experts?

Local Dudes Marketing a top SEO company known for its reliability, professionalism and results. Are you in need of other services? We have a full creative Digital Marketing Agency based in San Diego, California that has experts ready to help.

Our focus is on helping your small business grow, whether that be through a website design or digital marketing services we’ve got you covered. We aim to provide top results on a local and national level for your small businesses in San Diego. Our growth and knowledge gained over time has prepared us for the current marketing trends of today and tomorrow.

Here at Local Dudes Marketing, we don’t believe in forcing you into long-term contracts; we believe in transparency and want to let the quality of all our services do the talking. We know how to lead you to success, and with our diverse portfolio, we can work with you to get the results you want while staying within your budget constraints.

Why Does Your Small Business Need Us

Now, the question arises why small businesses need SEO specialists? Why should you incorporate search engine optimization into your marketing strategy?

Well, there are 4 major benefits to this marketing channel that attract marketers from all over the world.

  1. Traffic from your SEO efforts is free.
  2. The traffic is highly relevant to your products and services.
  3. Your traffic will be consistent once you rank high.
  4. You have the opportunity to reach massive audiences, you wouldn’t have access to otherwise.

Advantages of Hiring Local San Diego SEO Specialist

In today’s highly competitive market, success is not as simple as just creating a website and launching it with a few blog posts; you may need the help of a local San Diego SEO professional to bring your website to the next level.

Let’s get into the top reasons why you should consider outsourcing to local SEO experts.

#1. We as Local San Diego SEO specialists live in this city and understand the heartbeat of this county. We also offer the convenience of being able have in person meetings to discuss strategies and allow us to fully understand your business. Let us remove the stress and worries of generating relevant traffic and leads for your company.

#2. Local SEO professionals understand the significance of your business and location. When focusing on getting your website to rank locally, it’s important to have your site listed in current relevant directories and citations listing sites such as Yelp, Yahoo and Foursquare and more.

#3. We save your money in the long run. Even though it may seem counterintuitive; outsourcing your SEO could actually save you money in the long run. You ask how it saves you money it’s simple we free up your time to work on other important aspects of your small business. Secondly, we speed up the ranking process because we know what we are doing and have learned from past mistakes that you will make along with way.

Final Thoughts On Your San Diego SEO Expert Needs.

Whether you want to use the term guru, specialist or expert, I don’t really care. What I do want is that you understand my skills and how they are beneficial to helping your small business.

Local Dudes Marketing is located in San Diego county, we focus our efforts on helping small businesses in our city. Not because it’s extremely profitable because handling larger clients would bring in more money. We do this because we get joy out of helping small businesses grow and genuinely want to see your company succeed.

We roll in and we show them a whole new way to think. How to tweak what they’re doing and add a whole level of thought to the processes for SEO. So, if you have a business and are looking for San Diego SEO experts, let’s talk.

If you would like to learn more about search engine optimization visit our services, page found here https://www.localdudesmarketing.com/san-diego-search-engine-optimization/ or a local SEO marketing company web page.

Contact us to learn more about our SEO process and how we can help increase your website rankings and drive relevant traffic and leads.

If your mind is set on doing the search engine optimization work yourself you don’t have to go at it alone, check out my SEO consulting services. I am sure they can be beneficial in helping you create a marketing strategy that will set your business up for success.