San Diego SEO Marketing Company

Let’s kick-start your search engine optimization
rankings into high gear

seo Experts For Your Small Business

Our White Hat Approach To SEO Marketing Will Surely Help Boost You Past Your Competitors.

Increased Traffic

INCREASE TRAFFIC

Need more eyes on your site than look no further than Local Dudes. We can create and campaign designed to generate traffic and increase your brand exposure.

MORE CUSTOMERS

Our SEO service is designed to generate more qualified traffic to your site and in return helps you grow your customer base.

Revenue Increase

HIGHER REVENUE

Marketing is designed to increase exposure and add revenue to your pockets. Search engine optimization is one of the most cost-effective ways to do just that.

CRUSH SEARCH

We can help you dominate the organic search listings on the major search engines through our white hat SEO services.

MONTHLY REPORTS

We believe in transparency. One of the best ways to do this is by providing monthly reports so you can easily track the status of our work.

NO CONTRACTS

We don’t believe in forcing you into long-term contracts. We want to let the quality of our work do the talking.

Unlock Your Sites Growth Potential With SEO marketing 

We’ll analayze you site free of charge and provide
you with a no obligation quote

Seo Experts Ready To Rank Your Site

We Are Not Much For Bragging And Prefer To Let Our Work Do The Talking

CLIENT’S SITE RANKS #1 IN GOOGLE

Type : Google Organic Search
Keyword : San Diego Pop Up Trade Show Displays
Listing Amount : 9,39,000
Starting Rank :
Current Ranking : 1

Details : Worked with the client and came up with the strategy to build a web page that was designed to rank locally within the main city in their geographic area.

CLIENT’S SITE RANKS #3 IN GOOGLE

Type : Google Organic Search
Keyword : Trade Show Counters
Listing Amount : 26,800,000
Starting Rank :
Current Ranking : 3

Details : We have ranked this clients site for multiple keywords. For this specific listing We added a category page to their ecommerce store focused on trade show counters. We optimized the page and worked on obtaining quality backlinks to help boost the search rankings.

Your Leading San Diego SEO Marketing Company

In 2019 there was over 600 billion spent through e-commerce shopping. Experts expect this number to continue to grow. There are over 5 billion searches performed every day on Google. My question is, do you want to miss out on the opportunity to have your site found amongst these searches. 

Our Goal as your Local San Diego SEO marketing company is to review your site and come up with a search strategy. Within this strategy, we will outline ways we can help fix onsite search engine optimization issues along. Also, we review your backlink profile weed out the bad links and work on building new links to help increase your domain authority and boost your SERPs.

We work very hard to show website ranking improvements within 90 days. More competitive terms can take longer. This all depends on the difficulty of the words we are trying to rank for and the overall authority of your website. Brand new websites or sites that have never done any link building before will typically take longer since they don’t have any authority. Read below to learn more about what search engine optimization is and how it can benefit your business. 

What Is Search Engine Optimization?

There are many ways to attract attention to your website ranging from opt-in email marketing servcies to ppc management. However, the most comprehensive and versatile method to drive traffic is SEO.

Search Engine Optimization is a set of actions to improve a website’s ranking in the search results according to specific queries. In other words, these activities help raise your site to the top when a user enters search queries relevant to your business. This type of promotion is an integral part of digital marketing for companies of any scale and niche. SEO is especially critical for newcomers and small companies. Provided it has a correctly chosen approach, small business SEO allows pitting against competitors even on a shoe-string budget.

San Diego SEO Marketing Company

Stronger competitors may invest in other types of online promotion to spark the target audience’s interest. You probably saw contextual advertising in Google, which pops up at top of the search results. This ad is able to draw in many customers but it is not lasting, i.e. it will be displayed as long as an advertiser pays. When it comes to SEO, your website will be visible in the organic search results, i.e. free-of-charge results generated by a search engine. With the right SEO approach, not only will your website rise to the first positions in the search results but also gain a foothold without recurring significant financial injections. 

Benefits Of SEO Marketing For Small Businesses 

Combined with other types of digital promotion, Search Engine Optimization provides increased exposure and brings more traffic to your site. Even if you decide to go with SEO exclusively, you will be able to achieve the following:

  1.  Long-lasting results. If your website is properly promoted, it can occupy a top position for a long time. This will boost brand awareness and provide a good online reputation.
  2. Recognition. Users tend to visit websites ranked high and ignore search results at the bottom of the page. SEO will increase the rating of your digital platform thus bolstering up its popularity.
  3. Great ROI. According to statistics, SEO’s return on investment is much higher than that of any other internet marketing tool. Users who go to your website from the search results page have a clear goal to buy a product or service. Thus, if your platform meets their expectations, they are likely to make a purchase. 
  4. Effectiveness. All results of a SEO campaign are measurable. With special online tools, you can assess quantitative indicators and conclude how successful your actions were. If needed, you can correct or intensify your strategy in a timely fashion.
  5. Beneficial for potential customers. Search engine optimization improves user experience through clear site structure and quality content.
  6. Increases customer loyalty. The main objective of SEO is to attract more potential customers. If they are satisfied with the quality of products you offer, then they are guaranteed to return to your online store again.
Onsite Search Engine Optimization 

As we have already mentioned, search engine optimization is a complex of actions. Conventionally, they can be divided into internal (onsite SEO) and external optimization (offsite SEO).

There are many facets to onsite optimization. According to Google, there are roughly 200 ranking factors that can directly or indirectly help your rankings. Many of these factors focus on the content and structure of the website.  The good news is you only need to fix these issues once unless you change something on the site or you add new content. 

At Local Dudes Marketing, we have been doing SEO long enough to focus on the more important ranking factors such as appropriate title, header tags, a good meta description, site speed, https certificate install, unique well-written content, internal linking, canonical tags, navigation structure, and user-friendly design.

Now not all these topics mentioned above are direct ranking factors but they can help. For example, a well-designed site that has good navigation, thought out content will keep the visitors happy and wanting to come back for more. The same can be said for the meta description. A good meta description can help you stand out in the SERP listings and get people to visit your website. 

What Is A Website Audit

I would liken a website as to a diagnostic check on your car. Essentially would be looking at the overall website but also peek under the hood so to speak. This would give a view of the code and see what elements are missing or could use improvements such as title, header tags, canonical tags, meta description and more. 

To do the website audit we use software and run a manual check. The software helps speed up the process, especially on larger sites. Also, it might catch something we didn’t notice with our own eyes. 

If you want to go about this yourself here are some free tools that I have used and can help you out with your onsite search engine optimization Siteliner and Screaming Frog. These are great tools and will help with issues such as duplicate content, header tags, title tags, and canonical issues. 

Your Website Speed Matters

Again to make your car run well you need to correct any issues and maintain it. The same be can be said with your website. It’s been said that 40% of website visitors will leave your site if it takes over 3 seconds to load. This is a rather large topic and would probably be better on a dedicated blog post talking about this subject. However, I do want to give you some insight on the subject. 

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I will briefly go over how you can view your site loading speeding and what you should focus your time and efforts on. You can view how fast your site loads online at Gtmetrix or Google’s Page Speed Insights. These sites also provide you with a score and give suggestions on how you can fix your site to load faster.

To work on your loading speed you will need some technical skills. If the process seems too daunting don’t worry we are SEO specialist and have worked on fixing load speed issues for multiple sites. Luckily for you provide a free no-obligation site audit report. All you have to is contact us and send Your name, company, website, and email. We perform an SEO audit on what needs to fixed along with how much we charge to make those corrections. 

Offsite Search Engine Optimization (Backlinks)

Offsite SEO deals with backlink building. This is a broad topic but I want to briefly explain to you what it is and why they matter. 

Do you ask what backlinks are? They are links from other websites sites that point to a specific page on your site. You can view it as a vote of confidence from another site. By linking to your site they are publicly stating that they like the content you produce and wanted to share. 

Now you are thinking to yourself I just have to go out there get a bunch of links and my website is going to rank for multiple keywords. That’s not how it works. Yes, backlinks are great but you want to majority of them to come from high-quality sites. The more relevant to your niche the better. 

The number of backlinks you will need to rank for a specific keyword will be determined by the amount of competition. The more people trying to rank for that same keyword the more links you will need to surpass them. The higher the amount of quality backlinks you have the fewer links you will need.

SEO companies have there own methods of qualifying backlink opportunities.  Some important aspects to look at is the site indexed, number of referring domains, quality of those referring sites, their anchor text profile, site, traffic, and relevancy. 

Not All Links Are Created Equal

As I mentioned you want to get backlinks from quality sites that are relevant to your niche. For relevancy simply ask yourself does it make sense for this site to link to you. If your answer is yes then you are probably okay.  The more relevant the better, for example, let’s say your business deals with trade show display products. Then getting a link from an event site would be the perfect type of link to obtain

There are many factors that go into determining the quality of a backlink. I talked about referring domains, anchor text backlink profile, and traffic. You can software to help you figure out the quality. I use an online software tool called Ahrefs. This site provides so much data and allows me to analyze a site’s worthiness when wanting to acquire a backlink from them. Contact Local Dudes your leading San Diego SEO company today and receive a free onsite audit analysis.

Ways To Obtain Backlinks

The best way to obtain a backlink is for it to happen naturally by producing quality content that people want to share. However, this isn’t always feasible, especially for newer sites. New sites can produce great content and more often than not it won’t get seen. Listed below are some ways to get backlinks 

  • Quality Niche Directories 
  • Guest Post Outreach
  • Press Releases
  • Citation Sites
  • Blog Comments From Relevant Sites 
  • Infographic Submission 
  • And more…

Now that you know how to obtain backlinks you will want to focus on how you use the Anchor text. Years ago you would want to use the exact keyword anchor text in the link you obtained. Now if you do that it’s considered spamming and you will get penalized for it. You want your website backlink profile to look natural and that is done by using branded anchors such as your company name or a version of the domain name. 

What is Anchor Text And How It Helps With SEO Marketing 

Anchor text is the clickable text that is linked. Let’s go over an example and hopefully it gives you a better understanding. You can view Local Dudes as a marketing company and wanted to share our marketing services with you. I would create an internal link like this  marketing services . The first part is the web page the link points at. The clickable part is the anchor text.

Now that you have an understanding of what anchor text lets go over what are internal, external and incoming links. An internal link is a link coming from within your site. Your navigation is a form of internal links. When using internal links for search engine optimization purposes I would focus on placing them within your website’s content such as a blog post and have it link to other relevant pages within your site. When done correctly internal links are a great way to spread domain amongst the important pages on your website. 

External links are either your website linking out to another site. Which is fine you can do this as long as you are ranking out to relevant sites. If you are going to link out make sure its providing value to readers. If it doesn’t provide value then don’t link out. 

Incoming links are like the holy grail of links. These types of links provide the most SEO value, especially when coming from quality sites. Your goal is to get these links naturally from the content build. However, new companies or small businesses usually don’t have the resources for this. 

This is where using an SEO marketing company such as Local Dudes comes in handy. We know to create great content and find relevant incoming link opportunities..

Understanding Your Websites Backlink Profile

To do SEO you really need to understand what a good backlink profile looks like. For those of you who don’t know your backlink profile is it’s all the incoming links that point to your site. You will want most of these links branded or naked URL links. Think about backlinks where created so you could share and promote content. This is why it is natural for branded links to be the highest percentage of incoming links. 

Exact match anchor text is the most powerful type when done correctly. These types of backlinks, when coming from quality sites provide the biggest boost to your SEO rankings However, overuse of them will have a negative effect. Each niche varies on the amount of exact keyword anchor text to be used. To determine the amount you need to do a competitive analysis of the sites that rank well for those specific keywords and how often they use them. 

Now that I have bored you to death on this subject, just kidding. I do hope you find the content useful. I basically shared the secret sauce on how we work on our SEO campaigns. This was done to prove to you that we know what we are talking about. As a favor to us, we ask that you look over SEO services. If you have questions shoot us a message we are always here to help. 

Small Business SEO Services Designed To Help You Grow

Do you require expert assistance? We are a small business SEO company located in San Diego California. We will gladly lend you a helping hand on any of your digital marketing needs. With over 16 years of internet marketing experience, we know the ins and outs of SEO. Our expert staff will learn the specifics of your business and will select a strategy that fully meets your marketing objectives, budget needs, and goals. 

Our small business SEO services are geared to help you grow at a pace you can afford. Local Dudes marketing was created on the premise of helping other businesses grow. You ask yourself who needs the most help to grow and the answer is simple small businesses. We enjoy the challenge of working with these types of companies. Our goal is to be the marketing extension to your business and. You hired us to help your company grow and that exactly what we plan to do. 

Local SEO San Diego 

We offer local San Diego SEO services. You more than likely found Local Dudes Marketing through a search on Google or Bing. Local search engine optimization has distinct advantages compared to when marketing your business nationally. 

  • When optimizing locally, you are targeting people within your geographic area. Making it easier for your target client to find and visit your store location. If you are a service company, the short drive for a face to face meeting is advantageous. 
  • Search engines, especially on mobile search, tend to prioritize what is nearest to the individual. Therefore, making local SEO a priority for most businesses. 
  • Local keywords tend to have less competition. In theory, you should be able to rank your website faster. However, keywords tied to major metropolitan cites can be very competitive.

Local SEO is great, but some smaller niches might not provide enough traffic to make running a campaign worthwhile. If the estimated traffic numbers are high enough we would proceed by optimizing your website’s content to reflect the cities that you want to target. 

Our San Diego SEO Services
As mentioned above we offer Local SEO services targeting the city of San Diego. However, if your a company looking to grow we can market your company nationally. To move forward, we would need to discuss in detail your marketing goals. We would do some research to figure out the best strategy for your company. It’s our job to ensure your marketing campaigns are a huge success.  

National marketing is on a much grander scale. It provides businesses a larger reach to a new audience. The benefits of doing search engine optimization on a national level are higher amounts of website traffic and broader brand exposure. These types of keywords do tend to be more competitive and will take longer to achieve top SERP rankings.

White Hat Organic SEO 

We use a white hat SEO approach for all of our projects. This means we don’t spam or keyword stuff content that we create. We take the same approach to our backlink building. The backlinks we obtain for our clients are done via guest post outreach service on relevant websites.          

Doing SEO organically allows us to ensure that your website won’t be penalized by the search engines. This way, we can promise that your website rankings will endure future updates. We never waiver from these beliefs and always have your long-term success in mind.

We Are An Organic SEO Agency

At Local Dudes Marketing, we use only strategies approved by search engines (white hat SEO). Our SEO company will help you get quality links from reputable resources, thereby reinforcing the authority of your website and strengthening its credibility. We do not spam or make unrealistic promises that we know we can’t live up to. 

Being a small business just like you we are working hard to build up credibility and taking short cuts or blatantly spamming would hurt our reputation. This is why we take a holistic approach to search engine optimization campaigns. People have referred to us as an organic SEO agency and would be pleased if that’s how you viewed us as well.

Just because we believe in a spam-free approach to SEO marketing doesn’t mean we can’t provide high rankings for your site. Many think that our white hat approach will cost more but that’s not true. In fact, using an organic approach to search engine optimization you will see better results over the long haul. Plus you will avoid penalties from the major search engines.  

What To Expect From Your Local San Diego SEO Marketing Company

We are not your typical SEO company we are a botique shop focused on helping small to medium-size businesses grow their online presence. We haver over 16 years of industry experience in ranking website within Google and Bing. Listed below is what you can expect when working with us. 

  • knowledgeable and seasoned SEO experts;
  • full transparency;
  • reasonably-priced services for small businesses in San Diego and beyond;
  • tangible result according to your budget;
  • monthly reports.

Our services start at an affordable rate of $299 per month for smaller websites. If your business operates in a highly competitive market, we will have to discuss the pricing with you. We do require a 3-month commitment this how long it usually takes to start seeing some positive results with our seo services . Search Engine Optimization doesn’t happen overnight but we promise after 90 days you will be able to see significant ranking improvement.

You may opt for onsite, offsite SEO or the whole package for your website. No matter what option you choose, we guarantee to use the best practices to make your platform thrive. If you require customized services, we’ll readily tailor our offer to fit your specific needs and objectives.

Are you the type of person who wants to do the work himself or conserve costs by bringing the work in-house, then I would suggest visiting our San Diego SEO Consulting services. We can answer your search engine optimization questions or even teach how to perform SEO on your website. 

Contact Local Dudes your leading San Diego SEO company today and receive a free onsite audit analysis.

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